While Apple is in the business of making money, it makes that very obvious. It is in the business now or producing appliances which link to one another and services made available by Apple which are profit generating. This little vertical monopoly that Apple has built is clever, but highly anti-consumer as it deprives the consumer of choice and impedes third party options. The idea of a computer is that it can be programmed, customized, interfaced with, and could act as a tool. The Macintosh operating systems are quickly moving far from this providing increasingly limited and linear avenues for consumers to buy more Apple software and services. The example of iTunes is perfect. You need to use iTunes on your Apple products, and only iTunes to get music and media. Apple provides no other alternatives, and on iPods, gives the consumer no options. Do it the Apple way, or don't do it at all.
Actually, I am going to dispel NauticFish's involvement for the most part as this case is certainly an Enzo Mechana EM001 case. Enzo Mechana is an interesting watch brand with a few basic but intriguing designs. The Logo on the back of the case is the Enzo Mechana (EM) logo. What most likely occurred is that a dedicated watch lover carefully placed a Tiffany & Co movement and face into an Enzo Mechana case.
See Nivrel watches on eBay here.